5 Reasons your website is not converting
A website only has a few seconds to make an impression, and if your site's not converting, you can't be maximizing your return on investment (ROI). If you're wondering why isn't my website converting? look at these four key areas.
Poor User Experience
A website with a poor user experience is not likely to convert potential customers. Potential customers may become frustrated and leave the site without making a purchase, or they may simply forget about it altogether. Make sure your website provides an easy-to-navigate experience that helps guide potential customers through the buying process.
Slow Load Times
If your page takes too long to load, people are likely to give up and move on before they’ve even had the chance to consider what you have to offer them. To ensure your website runs quickly and efficiently, make sure you optimize images, compress files, reduce redirects and minimize plugins whenever possible.
Unclear Call-to-Action
If your call-to-action is unclear or nonexistent, people won’t know what action to take on your website. Every page should have a clear, concise call-to-action that guides visitors towards the desired destination.
Unattractive Design
An unattractive design can be off putting to potential customers and make them less likely to convert. Invest in quality web design that speaks to the needs of your target audience and features visually appealing elements such as color, fonts, images and layout.
Poorly Written Copy
Poorly written copy can scare away potential customers who are put off by bad grammar, spelling mistakes and outdated jargon. Make sure all of your content is written to the highest standards and proofread thoroughly before publishing.
Lack of Trust Signals
People are less likely to trust a website that doesn’t have any trust signals in place, such as customer reviews and testimonials. Make sure you prominently display your trust signals on every page of your website, so potential customers know they can trust you.
No Offers or Incentives
Customers need an incentive to convert, otherwise they won’t be motivated to buy from you. Offer discounts, free shipping or other incentives that will encourage people to make a purchase on your site.
Not Mobile-Friendly
If your website isn’t optimized for mobile devices, you’re likely to lose potential customers who are browsing on their phones or tablets. Make sure your site is mobile-friendly and that all of the features work properly on smaller screens.
No A/B Testing
Without A/B testing, it’s impossible to know what elements of your website are working and which ones need to be improved upon. Test out different versions of your website to find out which one performs best with potential customers.
Not Targeting the Right Audience
If you’re targeting the wrong audience for your product or service, you’re not going to convert as many people as possible. Make sure you identify and target the right audience for maximum conversions.
Conclusion
There is no way for a website to successfully convert all of the time; however, these key factors will help push your conversion rate in the right direction! Remember to focus on your website visitors. Make certain you are tracking activity with something like Google Analytics. This will show you what search engines, and I am speaking of the important search engine, sees and where you rank. It is often analytics you can gain with Google Adwords. The best analytics would show heat maps of your visitors. This article does not touch on the notion of social media and other digital marketing, but it is a factor. After looking over these factors and finding out where your website is lacking, make sure to leave us a comment below.
5 Reasons your website is not converting and your conversaion rate is low:
- Your Landing Page Flawed
- Your Content Weak
- You Are Targeting The Wrong Target Audience
- Your Site Is Slow
- You're Offer is Undesirable.
Understand, this is just a starting point. Conversions
