Here’s how to use Google Skillshop to learn PPC specifically for promoting your sites (linuxconcepts.pro, baltimoremdhvac.com, netlevelsupport.com, infestusseo.com, gunsafety.academy, localroofingjerseycity.com), and the exact click paths you can follow.

1. First: Go to the right “area” inside Skillshop

You’re already on skillshop.withgoogle.com.

  1. On the top navigation, click “Browse”.
  2. Under Topics, click “Google Ads”.
    • This is where all the PPC learning content lives.

If you’re redirected or see a catalog layout, you may also see a page like:
Skillshop Google Ads Catalog – but the in-account “Browse → Google Ads” route is the simplest.

2. Core learning paths you should take (in order)

These are the main Skillshop “tracks” that matter for promoting your sites with PPC:

  1. Google Ads Search Certification / Learning Path
    (Covers search campaigns, keywords, bidding, ad copy – core for all your sites)
  2. Google Ads Display
    (Optional but useful for remarketing banners and awareness)
  3. Google Ads Measurement / Google Analytics 4 basics
    (To track leads & conversions on your sites)
  4. Google Ads Local Campaigns / Local ads content
    (Especially relevant for: baltimoremdhvac.com, localroofingjerseycity.com, gunsafety.academy)
  5. YouTube Ads (if you want video ads later) – optional.

You don’t need different classes for each domain: one skillset covers all your sites. But you should think of how each site fits:

  • Lead-gen local services:

    • baltimoremdhvac.com
    • localroofingjerseycity.com
    • gunsafety.academy
      → Focus heavily on Search + Local ads + Conversion tracking.

  • Tech/IT & SEO:

    • linuxconcepts.pro
    • netlevelsupport.com
    • infestusseo.com
      → Focus on Search (service keywords), maybe Display remarketing, Measurement.

3. Exact click paths to the key courses

Skillshop occasionally tweaks labels, but this is the most direct way from inside your Skillshop account.

A. Google Ads Search (your primary PPC learning path)

  1. At the top, click Browse.
  2. Click Google Ads.
  3. Look for a card or link called “Google Ads Search” or “Google Ads Search Certification”.
    • This is often under:
      • “Google Ads” → “Search” or
      • “Get certified in Google Ads Search” / “Prepare for the Google Ads Search Certification”.
  4. Click the Google Ads Search learning path.
  5. Click “Start” or “View course”.

Inside that path, do modules in order, including:

  • Intro to Google Ads Search
  • Creating Search campaigns
  • Keyword targeting & match types
  • Ad rank & bidding
  • Extensions
  • Optimization & performance

These will teach you exactly how to:

  • Create campaigns and ad groups
  • Choose keywords like hvac repair baltimore, roofing jersey city, ccw class near me, linux training, managed IT support, SEO agency, etc.
  • Write text ads and use ad extensions (call, location, sitelinks, etc.)

B. Google Ads Display (for remarketing / awareness)

  1. Top navigation: Browse.
  2. Click Google Ads.
  3. Look for “Google Ads Display” or “Google Ads Display Certification”.
  4. Click it, then click “Start”.

You’ll learn:

  • Display campaigns
  • Audience targeting (remarketing: people who visited your websites)
  • Banner formats, placements

Useful later when you want banners following people who visited e.g. baltimoremdhvac.com or infestusseo.com.

C. Google Ads Measurement / Analytics content

  1. Top navigation: Browse.
  2. Click Google Ads and/or Google Marketing Platform (depending on layout).
  3. Look for:
    • “Google Ads Measurement”, or
    • “Google Analytics 4” / “GA4 for beginners” / “Get started with Google Analytics”.

Take:

  • A basic Google Analytics course so you understand events/conversions.
  • Any “Measure the impact of your Google Ads” style module.

This is where you learn:

  • Installing tags on your sites (Google Tag, GA4 tag)
  • Setting up conversions: form submissions, calls from ads, etc.
  • Tracking performance across linuxconcepts.pro, baltimoremdhvac.com, netlevelsupport.com, infestusseo.com, gunsafety.academy, localroofingjerseycity.com.

D. Local-focused content (for HVAC, roofing, gun safety academy)

For your local service sites, add this:

  1. Top navigation: Browse.
  2. Click Google Ads.
  3. Look for:
    • “Promote your local business with Google Ads”, or
    • “Local campaigns” / “Local ads”, or
    • Any module mentioning “Local services” / “local reach”.
  4. Open the relevant course and click Start.

These cover:

  • Location targeting (Baltimore, Jersey City, etc.)
  • Using location extensions, call extensions
  • Local bidding strategies for lead-gen

4. If you want only the minimum viable sequence

If you want a very lean path, do this:

  1. Google Ads Search learning path → complete all modules.
  2. A basic Google Analytics / Measurement course → at least enough to install GA4 and set up conversions.
  3. A Local ads module → only if primarily focused on baltimoremdhvac.com, localroofingjerseycity.com, gunsafety.academy.

This will be enough to:

  • Launch search campaigns for each site.
  • Track leads.
  • Optimize over time.

5. How this maps directly to your domains

When you’ve done the courses above, inside Google Ads (ads.google.com) you’ll be able to:

  • linuxconcepts.pro

    • Campaign type: Search
    • Target: global or English-speaking countries, depending on offer.
    • Keywords: linux training, linux tutorials, learn linux online, etc.

  • netlevelsupport.com

    • Campaign: Search, maybe Call-only if you want direct calls.
    • Keywords: managed it support, it support baltimore (if local), etc.

  • infestusseo.com

    • Campaign: Search
    • Keywords: seo agency, seo services, local seo, etc.
    • Later: Display remarketing from the Display courses.

  • gunsafety.academy

    • Campaign: Search, plus Local / Location-based targeting.
    • Keywords: gun safety classes near me, ccw class baltimore, etc.
    • Make sure to review Google’s policies around firearms-related content.

  • baltimoremdhvac.com

    • Campaign: Search → Local lead-gen.
    • Keywords: hvac repair baltimore, ac repair near me, furnace repair baltimore.

  • localroofingjerseycity.com

    • Campaign: Search → Local lead-gen.
    • Keywords: roofing jersey city, roof repair jersey city, emergency roof repair near me.

6. If you tell me what you see on your Skillshop screen

Skillshop’s UI can look slightly different per region/account. If you want, reply with:

  • The exact headings you see after you click Browse → Google Ads (copy/paste or short list).

I can then translate that into “click here → here → this card” with the precise names as they appear in your view.